The Agency’s first office in Texas is making an impact in the Capital City
Within the world of luxury real estate, there’s currently no brand with a higher profile in the industry than The Agency.
Born in Southern California out of the restlessness of two highly regarded agents, Mauricio Umansky and Billy Rose, who wanted to create a better solution with which to serve their clients, The Agency has quickly become the most followed brand in its space; the most discerning brand in terms of the kind of agents it enlists as part of its team, and the most effective brand for clients—with its listings commanding a higher sales price—and for agents, whose average production far exceeds that of its second place competitors.
Led in Austin by Founding Managing Partner, Ana Ruelas, a former Fortune 500 executive with a background in operations, human resources, and leadership within the technology, financial services, and small business branding categories, The Agency Austin has been very intentional in the process of building its team.
“Our brand is not for everyone” says Ruelas. “To ensure we fulfill our promise to our clients, we need to ensure our agents possess the kind of qualities our brand demands.” Finding the right agents is easier said than done. For this purpose, The Agency follows a disciplined process to ensure all chosen team members have the qualities and characteristics that not only add to the culture of the organization, but also the ability to deliver the full power and benefits of the brand to the clients they serve.
Focused on fostering a culture of partnership, collaboration and innovation, The Agency’s narrative is built around the idea of revolutionizing real estate by taking a global boutique approach supported by creative marketing and public relations, cutting edge technology, and an exceptional client service experience.
The strength of the brand lies in its internal approach, which promotes the mutual sharing of resources, networks and expertise, as well as in the tools they’ve put in place to differentiate the offering and give its sales team every competitive advantage in the marketplace. Some of those tools include a fully integrated CRM, a comprehensive lead generation system, predictive analytics and data science, and a wealth intelligence software system that helps agents discover potential buyers based on a property’s attributes.
The Agency’s high awareness level in the real estate industry stems in large part due to its fast-growing footprint across North America and Europe, with over 100 offices, and plans to continue expanding its presence around the world, and from the larger-than-life personality of Umansky, its CEO and co-founder. Boasting a highly rated show on Netflix—now in its second season—a recently published book and related promotional tour, and a recent appearance on ABC’s Dancing With The Stars, Umansky has helped elevate the brand’s media presence to enviable levels, and in doing so, has helped highlight the strength of the brand to clients and agents alike.
Since its inception as The Agency’s maiden office in Texas a little over a year ago, The Agency Austin has been growing its team at a steady pace, with a continued flow of outstanding agents from which the company expects to find its next wave of stars.
Ana Ruelas is optimistic about the industry’s future in Austin. “The last couple of years have been challenging for our industry, but we are confident that as conditions continue to improve, the benefits of our offering will make a difference to our team and to the clients we serve.”
Photo credit: ONWARD GROUP
