About Joe Rodriguez

Joe Rodriguez, the Director of Marketing and Communications at The Agency Austin, has built a career centered on the intersection of high-level design and real estate strategy. Since earning his Bachelor of Fine Arts from Abilene Christian University in 2017, Joe has focused on creating scalable visual systems for some of the industry’s largest organizations. Whether developing award-winning web designs or building email systems to serve over 500,000 agents, he is driven by a clear understanding of how design supports large-scale business objectives.

One of Joe’s key strengths is his ability to manage the visual identity of complex, high-stakes initiatives. During his tenure at Keller Williams Realty International, he led the branding for flagship conferences like Family Reunion and Mega Camp — multi-million dollar events attended by tens of thousands of agents. He later transitioned to Newmark, where he oversaw the marketing strategy and collateral for the Central Texas Multifamily Capital Markets and the National Manufactured Housing teams. He now leverages this experience to lead the comprehensive marketing and communication efforts for The Agency Austin.

A Texas-based creative professional, he remains committed to achieving growth through consistent development and a hands-on approach to his craft. Outside of the office, Joe and his wife work closely with Austin Pets Alive! as dog fosters. To date, they have successfully fostered and placed dozens of dogs, helping them find permanent homes within the Austin community.